Über Designstandard
Wofür wir stehen
Design deserves a standard — a common way to describe objects, so that they can be found, compared and specified wherever the work happens.
That is the whole mission, and it is the name.
Warum der Standard das Produkt ist
Ask a simple question of the design industry and watch it fail.
Which of these chairs meets the fire classification I need for a hotel lobby in Zurich? Who designed this, and is the one I am being offered the original? Which of these fabrics is still available, and in what width?
Nobody can answer at scale, because there is no shared structure. Every manufacturer describes its own products in its own words. Every archive catalogues in its own scheme. Different jurisdictions apply different standards and requirements, and a value that satisfies one requirement may not satisfy another. The information exists — it just does not line up.
So we built the layer that makes it line up: a taxonomy of categories and technical properties, in several languages, which models where a requirement depends on the jurisdiction rather than flattening it into one global answer. That layer is the company. The three products are what it is for.
Die drei Produkte
Designheroes — a curated reference for authentic design, and a record of who made what. For people who buy it, specify it, collect it, or want to understand it.
Designcatalogs — the brand catalogues, gathered and made searchable by what is inside them. For people who specify products for a living.
Designfinder: Projekträume, in denen Sie Produkte und Kataloge organisieren und für ausgewählte Personen freigeben können. Verfügbar für alle, die für Designcatalogs akkreditiert sind, sowie für die von Ihnen eingeladenen Kunden und Kollegen.
They share one taxonomy. A property means the same thing in all three, which is what lets a designer's name on Designheroes and a fire classification on Designcatalogs be part of the same question.
Was wir nicht tun werden
We do not sell the products we describe. No basket, no commission, no affiliate programme, on any of the three.
Wir verkaufen kein redaktionelles Urteil. Auf Designheroes kann sich keine Marke in die Auswahl einkaufen. Auf Designcatalogs bringt keine Gebühr einen Katalog in die Bibliothek. Kommerzielle Beziehungen wirken sich auf anderes aus. Wo genau, steht auf der jeweiligen Ergebnisseite.
We do not build a profile of you to decide what to show you. There is no personalised ranking on any of the three.
We do not pretend the AI is a person, or that it is always right. Where we use it, we say so, a named human is accountable for editorial work, and technical output carries the warning it deserves.
Wer wir sind
Designstandard AG is a Swiss company, registered in Zurich in June 2023.
It was started by Nils Becker and Susanne Fritz, who are married. Nils spent twenty-five years building digital platforms for the design industry — Stylepark, then Architonic. Susanne is a practising architect, which is why the specification side of this company is built the way a specifier would want it rather than the way a database would suggest.
We are small on purpose. It shows in the products: we would rather hold fewer catalogues and know what is in them than hold everything and know nothing about any of it.
Nils Becker — founder
Susanne Fritz — founder
Julia Lázaro García
Morgana Neves
Unsere Aktionäre
Archiproducts S.r.l. holds a minority shareholding in Designstandard, under 30 per cent, and acts as our commercial representative for brand partnerships in the European Union. Archiproducts also operates its own platform, which is separate from ours.
Archiproducts itself is part of the Mondadori Group. That is a strength rather than a caveat: our commercial representative in the European Union has an established media group behind it. We state it plainly all the same, because you should be able to see who holds an interest in an editorial platform and judge it for yourself.
Wir veröffentlichen diese Informationen bewusst, statt es darauf ankommen zu lassen, dass sie erst entdeckt werden. Unser Unternehmen beruht auf der Überzeugung, dass strukturierte, überprüfbare Informationen mehr Wert haben als blosse Behauptungen. Das muss auch für Informationen über uns selbst gelten.
It does not change the editorial rule: eligibility is not for sale, by a partner, by a shareholder, or by anyone.
Wo Sie die Einzelheiten lesen können
Designheroes — wie wir auswählen und Suchergebnisse ordnen
Designhelden — wie unsere Geschichten entstehen
Designkataloge — wie wir auswählen und Suchergebnisse ordnen