Founded in 1979 in Grumello del Monte, Northern Italy, Alias has carved a distinct niche within the design world for its unwavering commitment to innovation, refined minimalism, and an almost scientific approach to materials exploration. It's a brand that speaks to those seeking furniture that stands the test of time, both aesthetically and in terms of its technical ingenuity. While Alias might not have the boisterous flamboyance associated with some of its compatriots, the company has built a reputation as a quiet pioneer, unafraid to challenge convention and relentlessly pushing the boundaries of what furniture can be.
Alias began, somewhat unusually, as an experimental offshoot of a larger furniture company with a more traditional focus. This genesis is perhaps what instilled in the br...
